{"id":607,"date":"2021-04-10T15:41:06","date_gmt":"2021-04-10T08:41:06","guid":{"rendered":"https:\/\/bazaphoto.com\/?p=607"},"modified":"2021-04-10T15:43:02","modified_gmt":"2021-04-10T08:43:02","slug":"607-2","status":"publish","type":"post","link":"https:\/\/bazaphoto.com\/vi\/607-2\/","title":{"rendered":"3 y\u00eau c\u1ea7u \u1ee8C CH\u1ebe t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 \u201dDesigners\u201d n\u00ean ng\u1eebng than v\u00e3n"},"content":{"rendered":"\n<p>3 y\u00eau c\u1ea7u \u1ee8C CH\u1ebe  t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 &#8221;Designers&#8221; n\u00ean ng\u1eebng than v\u00e3n<br>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t designer ho\u1eb7c l\u00e0m vi\u1ec7c trong b\u1ea5t k\u1ef3 lo\u1ea1i l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o n\u00e0o, ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 xem qua h\u00e0ng ch\u1ee5c (ho\u1eb7c h\u00e0ng tr\u0103m?) b\u00e0i b\u00e0i \u0111\u0103ng v\u00e0 meme tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 ti\u00eau \u0111\u1ec1 d\u1ea1ng &#8220;nh\u1eefng th\u1ee9 khi\u1ebfn c\u00e1c designers ph\u00e1t \u0111i\u00ean&#8221;. B\u00ean c\u1ea1nh t\u00ednh gi\u1ea3i tr\u00ed, ch\u00fang c\u0169ng l\u00e0m n\u1ed5i b\u1eadt nhi\u1ec1u kh\u00f3 kh\u0103n, b\u1ef1c b\u1ed9i m\u00e0 ng\u01b0\u1eddi l\u00e0m s\u00e1ng t\u1ea1o ph\u1ea3i gi\u1ea3i quy\u1ebft. Tuy nhi\u00ean, nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n designer th\u01b0\u1eddng nghe kh\u00f4ng h\u1eb3n l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u201cd\u1edf h\u01a1i\u201d, ch\u00fang l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 designer c\u00f3 th\u1ec3 \u0111em l\u1ea1i d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 c\u00e2u n\u00f3i ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c designer th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch \u0111\u1ec3 ngh\u0129 kh\u00e1c v\u1ec1 ch\u00fang<br><\/p>\n\n\n\n<p>1. \u201cTh\u00eam g\u00ec \u0111\u00f3 v\u00e0o kho\u1ea3ng tr\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c kh\u00f4ng?\u201dTh\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng hay y\u00eau c\u1ea7u th\u00eam th\u1eaft v\u00e0o m\u1ed9t thi\u1ebft k\u1ebf m\u00e0 ch\u00fang ta \u0111\u00e3 s\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c 1 c\u00e1ch ho\u00e0n ch\u1ec9nh.<br><\/p>\n\n\n\n<p>Quan \u0111i\u1ec3m c\u1ee7a client:T\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u00e3 gi\u1ea3i th\u00edch b\u00ean tr\u00ean, h\u1ecd \u0111ang \u0111\u1ea7u t\u01b0 m\u1ed9t s\u1ed1 ti\u1ec1n \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c thu\u00ea b\u1ea1n, v\u00ec v\u1eady m\u00e0 ho\u00e0n to\u00e0n hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y vi\u1ec7c \u2018l\u1ea5p \u0111\u1ea7y kh\u00f4ng gian\u2019 c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t s\u1ebd \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111ang s\u1eed d\u1ee5ng ti\u1ec1n tri\u1ec7t \u0111\u1ec3.<br><\/p>\n\n\n\n<p>Thay v\u00ec ph\u00e0n n\u00e0n, h\u00e3y nh\u1edb r\u1eb1ng&#8230;B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i hi\u1ec3u c\u00e1ch th\u1ee3 c\u01a1 kh\u00ed s\u1eeda xe c\u1ee7a b\u1ea1n. Trong t\u00ecnh hu\u1ed1ng \u0111\u00f3, b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft<br><br>Gi\u1ed1ng nh\u01b0 v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng \u0111\u00e1nh gi\u00e1 v\u1ec1 thi\u1ebft k\u1ebf t\u1ed1t nh\u01b0 b\u1ea1n, v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c s\u1eafc th\u00e1i hay c\u00f4ng d\u1ee5ng c\u1ee7a kh\u00f4ng gian \u00e2m (negative space). Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 cho h\u1ecd th\u1ea5y thi\u1ebft k\u1ebf qu\u00e1 d\u00e0y s\u1ebd l\u00e0m lo\u00e3ng th\u00f4ng \u0111i\u1ec7p v\u00e0 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3.<br><br><\/p>\n\n\n\n<p>\u201cCho logo to h\u01a1n \u0111\u01b0\u1ee3c kh\u00f4ng?\u201dC\u00e2u n\u00f3i n\u00e0y ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c c\u00f2n c\u00f3 h\u1eb3n m\u1ed9t b\u00e0i h\u00e1t \u0111\u1ea7y \u00e1m \u1ea3nh v\u1ec1 n\u00f3. Th\u1eadt kh\u00f3 \u0111\u1ec3 kh\u00f4ng ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u00fang l\u00e0 \u0111\u1ed3 ng\u1ed1c ch\u1ea3 bi\u1ebft g\u00ec.<br><\/p>\n\n\n\n<p>Quan \u0111i\u1ec3m c\u1ee7a client:H\u1ecd \u0111\u00e3 b\u1ecf ti\u1ec1n ra v\u00e0 c\u00f3 l\u1ebd l\u00e0 r\u1ea5t k\u1ef3 v\u1ecdng v\u00e0o chi\u1ebfc logo. H\u1ecd c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng cho m\u00ecnh, v\u00ec v\u1eadt m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd kh\u00f4ng b\u1ecb b\u1ecf qua, h\u1ecd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng logo \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t.<br><\/p>\n\n\n\n<p>Thay v\u00ec ph\u00e0n n\u00e0n, h\u00e3y nh\u1edb r\u1eb1ng&#8230;Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea7n l\u1edbn l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng h\u1ecdc chuy\u00ean v\u1ec1 thi\u1ebft k\u1ebf. N\u1ebfu h\u1ecd \u0111\u01b0a ra y\u00eau c\u1ea7u t\u0103ng k\u00edch th\u01b0\u1edbc logo, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 h\u1ecd mu\u1ed1n logo \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh v\u00e0 n\u1ed5i b\u1eadt h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 designer c\u00f3 xu h\u01b0\u1edbng t\u1ef1 nhi\u00ean l\u00e0 ch\u1ecdn c\u00e1ch ph\u00f3ng to \u0111\u1ec3 nh\u1ea5n m\u1ea1nh \u0111i\u1ec1u g\u00ec \u0111\u00f3.<br><br>N\u1ebfu kh\u00e1ch h\u00e0ng v\u1eabn kh\u0103ng kh\u0103ng mu\u1ed1n logo l\u1edbn h\u01a1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng gi\u1ea3i th\u00edch m\u1ed9t-c\u00e1ch-chuy\u00ean-nghi\u1ec7p r\u1eb1ng th\u01b0\u1eddng th\u00ec m\u1ed9t logo nh\u1ecf h\u01a1n, kh\u00f4ng qu\u00e1 s\u1eb7c s\u1ee1 hay n\u1ed5i b\u1eadt th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean tinh vi, tinh t\u1ebf h\u01a1n. H\u00e3y th\u1eed cho h\u1ecd xem v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c s\u1eed d\u1ee5ng logo v\u1edbi size v\u1eeba ph\u1ea3i \u0111\u1ec3 minh h\u1ecda cho quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n.<br><\/p>\n\n\n\n<p>Ch\u1ec9 d\u1eabn m\u01a1 h\u1ed3 nh\u01b0 \u201cL\u00e0m n\u00f3 \u0111\u1eb9p h\u01a1n\/hay h\u01a1n\u201dNh\u1eefng c\u00e2u n\u00f3i ki\u1ec3u n\u00e0y l\u00e0 h\u1ecd h\u00e0ng g\u1ea7n c\u1ee7a \u201cCho logo to h\u01a1n\u201d. Kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft r\u00f5 c\u00e1ch tr\u00ecnh b\u00e0y b\u1eb1ng thu\u1eadt ng\u1eef thi\u1ebft k\u1ebf, c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u00fang l\u1eafm v\u00e0 h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111ang c\u1ed1 g\u1eafng giao ti\u1ebfp v\u1edbi b\u1ea1n b\u1eb1ng nh\u1eefng g\u00ec quen thu\u1ed9c v\u1edbi h\u1ecd.<br><\/p>\n\n\n\n<p>Quan \u0111i\u1ec3m c\u1ee7a client:Khi mang xe \u0111\u1ebfn c\u1eeda h\u00e0ng s\u1eeda xe, ch\u00fang ta th\u01b0\u1eddng ch\u1ec9 bi\u1ebft cho th\u1ee3 nghe ti\u1ebfng xe c\u00f4n, r\u00edt v\u00e0 n\u1ed5 ph\u00e1t ra t\u1eeb \u0111\u1ed9ng c\u01a1. Ch\u00fang ta l\u00e0m th\u1ebf b\u1edfi ch\u00fang ta thi\u1ebfu chuy\u00ean m\u00f4n \u0111\u1ec3 gi\u1ea3i th\u00edch n\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, v\u00ec v\u1eady ch\u00fang ta ph\u1ea3i c\u1ed1 g\u1eafng trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, h\u1ecd s\u1ebd ph\u00e2n bi\u1ec7t nh\u1eefng \u0111i\u1ec1u lan man kh\u00f4ng m\u1ea1ch l\u1ea1c c\u1ee7a ch\u00fang ta th\u00e0nh ch\u1ea9n \u0111o\u00e1n v\u1ea5n \u0111\u1ec1.<br>\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec client \u0111ang c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n.<br><\/p>\n\n\n\n<p>Thay v\u00ec ph\u00e0n n\u00e0n, h\u00e3y nh\u1edb r\u1eb1ng&#8230;C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ecdc hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd \u0111ang n\u00f3i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp thu nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0 di\u1ec5n gi\u1ea3i n\u00f3 theo c\u00e1ch h\u1eefu \u00edch h\u01a1n.<br><\/p>\n\n\n\n<p>&#8211; Kh\u00e1ch h\u00e0ng: &#8220;L\u00e0m ti\u00eau \u0111\u1ec1 n\u1ed5i b\u1eadt h\u01a1n \u0111i&#8221;- Di\u1ec5n gi\u1ea3i: &#8220;\u00cdt nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c v\u00e0 nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o d\u00f2ng ti\u00eau \u0111\u1ec1, \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p ch\u00ednh ho\u00e0n to\u00e0n r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng b\u1ecb b\u1ecf s\u00f3t&#8221;<br>H\u00e3y th\u1eed n\u00f3i &#8220;T\u00f4i n\u1eafm \u0111\u01b0\u1ee3c r\u1ed3i, c\u00f3 ph\u1ea3i \u00fd b\u1ea1n mu\u1ed1n n\u00f3i l\u00e0 &#8230;&#8221;. Th\u01b0\u1eddng th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3 l\u1eddi l\u00e0 &#8220;\u0110\u00fang r\u1ed3i, ch\u00ednh x\u00e1c!&#8221; \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap tr\u1ea5n an h\u1ecd r\u1eb1ng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd l\u00e0 h\u1ee3p l\u00fd m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 designer-client tuy\u1ec7t v\u1eddi.<br><\/p>\n\n\n\n<p>T\u1ea0M K\u1ebeT,Thay v\u00ec ph\u00e0n n\u00e0n, ch\u00fang ta c\u1ea7n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang ta v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi h\u1ecd.N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p m\u1ecdi th\u1ee9 l\u1ea1i v\u1edbi nhau, b\u1ea1n s\u1ebd cho h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 1 chuy\u00ean-gia s\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng \u0111\u1ec3 nh\u1ea5n m\u1ea1nh logo c\u1ee7a h\u1ecd v\u00e0 l\u00e0m cho to\u00e0n b\u1ed9 thi\u1ebft k\u1ebf tr\u1edf n\u00ean &#8220;\u0111\u1eb9p h\u01a1n\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 y\u00eau c\u1ea7u \u1ee8C CH\u1ebe t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 &#8221;Designers&#8221; n\u00ean ng\u1eebng than v\u00e3nN\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t designer ho\u1eb7c l\u00e0m vi\u1ec7c trong b\u1ea5t k\u1ef3 lo\u1ea1i l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o n\u00e0o, ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 xem qua h\u00e0ng ch\u1ee5c (ho\u1eb7c h\u00e0ng tr\u0103m?) b\u00e0i b\u00e0i \u0111\u0103ng v\u00e0 meme tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 ti\u00eau \u0111\u1ec1 d\u1ea1ng &#8220;nh\u1eefng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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